Moora

Album Design & Graphics

Moora

Album Design & Graphics

Design, Art Direction & Print Design For MOORA, a legendary trio from Tel Aviv.

Design, Art Direction & Print Design For MOORA, a legendary trio from Tel Aviv.

When Moora put together an album of works from various poets, we were excited to be tapped to create a conceptual design. We decided to find a common denominator between the Hebrew poetry and the visual values, and focused on a variation on a classic font and the type of paper commonly used in poetry books. We liked playing around with the letters and punctuation, and we were inspired to develop icons to differentiate between each song. This created a new and independent graphic language for each of the poems as well as the album in its entirety.

When Moora put together an album of works from various poets, we were excited to be tapped to create a conceptual design. We decided to find a common denominator between the Hebrew poetry and the visual values, and focused on a variation on a classic font and the type of paper commonly used in poetry books. We liked playing around with the letters and punctuation, and we were inspired to develop icons to differentiate between each song. This created a new and independent graphic language for each of the poems as well as the album in its entirety.